Presentation is everything so one should invest wisely. Your product and service is unique so your promotional tools should not look like everyone else’s promotional tools. As I have mentioned previously, on more than one occassion I happened to pick-up business cards of three different hair salons that  remarkably was the same exact design and layout. I thought it was the same company until I read the name of the businesses on the card. They were literally located within less than a mile of each other. Apparently the business card design was a product of one of the “one size fits all” printing companies and is a very popular design and I must admit it is quite clean and elegant layout. However, three different salons with same look and feel within a half of mile radius of each other cannot be a good thing. Can you imagine if all of them were to continue their promotion and create signs and banners using the same artwork? Pretty scary thought! So when thinking of promoting your services give consideration to how you wish to appeal to potential buyers and patrons and how you would like these potential buyers to respond.  Don’t be afraid to invest for the customization and “one-of-kindness”. This guy maybe able to help you with that.

A logo speaks volumes about your company, it immediately tells your “future possible client” if you are reliable and creates a sense of trust. Although great service is poignant, how you present your company is what will win you their trust and in eventually win them as clients.

Even though in the end of everything, how good your service is will decide on if you are successful. The image of your company tells a great deal in a little way. Your logo says to clients a few different things:

1. Is this a professional company?
2. Do they seem to care about their business(which in turns means do you care about your clients)?
3. Do they seem knowledgeable ?
4. Can I trust them to do the job?

What makes a good logo? Well it comes down to a few things. Design, Colors and if it gives “Your Business” a clear Professional Image.

The design can differ from something as simple as the Microsoft text to represent your business, something as unique and colorful as the NBC logo (Peacock) or a symbol such as the Nike swoosh symbol. What makes the design so important is that it creates an image, that when seen is unique to your business and makes clients recognize your company automatically. As seen in the examples of the McDonalds, Nike and Macintosh logos, the design can be simple or complex, just as long as it is unique.

Colors are important in representing the respective business. Finances or Banking industry usually use colors such as blue, green, black and sometimes gold. Although all colors can be used, in a way certain colors are associated better with different industries. For example, fast food industries, tend to go with brighter blues, reds, yellows and oranges which seems to make you want to eat more(hmmmm).

Making the logo professional is the important thing. The quality, i.e smooth curves and smooth text, all add to the quality of the logo. Having jagged edges or un-readable text can really hurt the quality of the logo which in turns can be negative to the image of the business.

So remember when purchasing a logo to keep it clean and clear, make it unique to your business and keep it professional!

Having been emersed in the advertising world for quite some time we specialize in aiming to making your website the best that it can be.  A good branding strategy can provide great leads and turn visitors to your site into valuable sales. This process doesn’t just begin with your website but involves an overall look at your company and the brand you would like to develop.

What encompasses your brand? This is a good question. Your brand involves all aspects of your company or business. How you project your company to the public and how your business is perceived by them. It involves your logo, company mottos and sayings and colors, designs and themes that you may have on your website. It also encompasses business cards, uniforms, even company transportation.

The easiest way to start your branding is with a logo. Myself  along with my team of talented marketing people can create a logo for you that is unique and stands out far above the crowd. This logo can be transformed to fit all your business promotional advertising and print media.

We can create a website for you that can build off this initial logo design and go onto a full website along with any web development that is needed. We can tailor make a custom branding package to fit the needs of your business and we can scale it to the growth of your business as well.

Branding is essential in business, it allows you to set yourself apart from your competitors and establish yourself as a leader in your industry. Call this Orlando web designer at (407) 406-6444 or visit us at http://www.adrianarthurstudios.com to find out how you can start building your corporate brand today.